Ya Kun Kaya Toast

Client
A personal project to create marketing material for Ya Kun Kaya Toast—a Singaporean chain of family-friendly, retro-ambience cafés selling traditional comfort food like soft-boiled eggs and kaya toast.

Challenge
Develop a creative strategy that celebrates the notions of family bonding across generations and the continuity of tradition in kinship, and Ya Kun’s brand and products. The campaign aims to capture the message: “There are some things that grow with you, just like family.”

Solution
I created marketing media that included guerrilla marketing concepts and a newspaper ad. The media would help Ya Kun Kaya Toast engage with their audience and deliver a consistent brand style and message.